#1 Info Product Creation MISTAKE

Confused businessman in front of computer VECTOR EPS10

Maybe you’ve tried to create a fitness info product or online course, but failed.

Or maybe you’ve thought about it, but haven’t known where to start.

The #1 mistake I see folks make when they do fail is not doing their research, and figuring out if their product is a good idea, BEFORE they spend months or even YEARS of their life creating it.

(At the 30 Day Product Creation Challenge event this Friday, bring me your question(s) about your product. I will take as much time as we need to answer every single question you have, and help you create the perfect idea and hook for your course.)

So today we’re going to rap about how to research your niche and choose the right market.

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How to Research Your Niche and Choose the Right Market for Your Info Product or Online Course

1 – You need to sit down, and answer these questions, in as much detail as possible:

– WHO do you want to service?
– What is their NUMBER ONE problem?
– WHAT result / solution are you going to provide for them?

2 – You want to figure out your customer demographics. It is high school athletes? Stay-at-home moms? Baby boomers? You’re going to speak to all of these folks VERY differently … have a very different look and feel to all of your sales materials … and find them in different places. So it’s VERY important.

3 – Do the customer profile exercise. I am going to give you a worksheet that walks you through the exercise when you attend the 30 Day Product Creation Challenge event, but you can Google the term right now to learn more about what this means … you need to answer questions like:

– How are your prospects split in terms of gender? (E.G., approximately what percent are male and what percent are female?)
– What is the age range?
– What is the median age?
– Where does your target market live?
– What is their education level?

4 – Do some market research! Search on Google and see if there are other programs out there like yours, serving a similar market. Do the same on Amazon. If there are other programs like yours, that is a GOOD sign … because that means people are buying them.

Ideally, you find a market niche where there is a big need, that is somewhat underserved, and where you can establish yourself as an authority.

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If you go through this process BEFORE you start creating your info product or online course, you will be ahead of 99% of other newbie fitness marketers out there.

If you want me to walk you through the FULL process to get your product done and to market in 30 days, including:

– Research your niche and choose the right market
– Find a designer to quickly, easily and affordably build your website
– Create your product
– Recruit affiliates to sell your product
– Write your sales copy
– Set up your payment processor
– Write emails to sell your product
– LAUNCH to the world!

We have a special online live event scheduled for THIS FRIDAY at 11am PST where I am going to walk you through the entire process.

We will cover every last detail of how to create your product in 30 days, and start making an extra 200, 300, 500 per week or more online.

I will take as much time as we need to answer every question you have.

You will get detailed notes from the call, so that you’ll have the exact step-by-step plan to create your product in 30 days.

And you’ll get the recording of the event that you can access and listen to for life from your computer, phone, or tablet.

Register here for the Forest Vance 30 Day Product Creation Challenge event

Talk to you on Friday –

– Forest Vance
Master of Science, Human Movement
Certified Personal Trainer
Owner, FVT Boot Camp and Personal Training
Owner, FVT Publishing and Consulting
ForestVance.com
FVTBiz.com

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[FIT PROS] 30 Day Product Creation Challenge

Steven Digital Nomad

TRAINERS, COACHES, FIT PROS –

Have YOU ever considered creating an info product or online course?

Or maybe you’ve tried, but failed.

Look, I think that EVERYONE has an online product or course in them. They just need the right method to get it out.

And my 30 Day Product Creation Challenge is THE perfect solution. In this Challenge, I’ll take you by the hand and show you EXACTLY how to:

– Research your niche and choose the right market
– Find a designer to quickly, easily and affordably build your website
– Create your product
– Recruit affiliates to sell your product
– Write your sales copy
– Set up your payment processor
– Write emails to sell your product
– LAUNCH to the world!

In just 30 days.

THIS COMING FRIDAY … June 9th, 2017 … at 11am PST … it’s going down.

We have a special online live event scheduled where I am going to walk you through the entire process.

We will cover every last detail of how to create your product in 30 days, and start making an extra 200, 300, 500 per week or more online.

I will take as much time as we need to answer every question you have.

You will get detailed notes from the call, so that you’ll have the exact step-by-step plan to create your product in 30 days.

And you’ll get the recording of the event that you can access and listen to for life from your computer, phone, or tablet.

FREE BONUS – INSTANT ACCESS

AND, I have a special bonus package I’m going to include FREE, that you get instant access to when you register.

“1000 Person List in 30 Days with FB Ads Case Study”

In this call we take my good friend and long-time coaching client Sarai through a complete plan to help her launch her online fitness business, and get 1000 email leads in 30 days from Facebook.

This is the perfect compliment because you’ll have the complete blueprint you need to get eyeballs on your product once it’s done. You’ll have EVERYTHING you need to launch your online business. And you get the call recording you can listen to for life on your phone, tablet, or computer, PLUS the full notes so that all your bases are covered.

Register here for the Forest Vance 30 Day Product Creation Challenge event

The link above will take you straight to the registration page.

The cost for the Challenge is 47 dollars.

This is a one-time only live event, and the only way you can get in on it is to register now.

If you have questions as to if you think the training is right for you, let me know! – I am happy to help, and answer any questions you may have.

Register here for the Forest Vance 30 Day Product Creation Challenge event

Look forward to working together!

– Forest Vance
FVTBiz.com

PS – If you make an extra 250 dollars a week – 1000 per month – for the next year, do you think the 47 dollar registration would be worth it?

What if you just make just 100 dollars per week for the next year? You’ll be 5000 dollars richer – and SO THANKFUL that you attended this training.

Register now!

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10 Ways to Get New Fitness Clients WITHOUT the Internet

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Back in my day!! –

When I got started in the fitness industry, in 2004 ..

We got clients WITHOUT the internet.

And then when I broke off from the gym and started off as an independent trainer ..

I filled my schedule to 50+ hours a week of training sessions, in less than 90 days, without a website, or Facebook page, or any of that.

The great thing?

These “old-school” marketing tactics still work now better than ever .. probably BETTER than they used to .. because no one is doing them!

Everyone wants to sit in front of their laptop and post cutsie videos and updates and hope that a flood of new potential clients show up at their door.

What ever happened to getting your HUSTLE on!?!?

Anyway 🙂 .. without further ado, here are 10 ways to get new clients – WITHOUT the internet:

1 – JV with local businesses

Restaurants, dentists, physical therapists, chiropractors .. the list goes on and on .. strike up joint venture deals with local businesses, and send each other new clients / customers.

2 – Hold a special live event

This could be a nutrition workshop. It could be a boot camp for charity. Any special event where you can get folks in your door and exposed to your business.

3 – Car sinage

You can get cool – looking custom decals made, and put them on your car. You could even go as far as wrapping your vehicle.

4 – ASK

Send a personal card, a personal email, make a PHONE CALL (gasp) to a client who needs it, and ask for a referral!

5 – Implement a referral rewards program

Offer $50 or $100 to clients who refer a family member or friend. We do this at FVT, and it works GREAT!

6 – Plan a Bring-A-Buddy Workout

Hold a special event where your clients can bring their friends to work out for free!

7 – Run a transformation contest

Do a 28 day or 42 day or 60 day transformation contest. Get your current clients to sign up, and also invite their co-workers to join at a special rate.

8 – Attend a local networking meeting

Look on MeetUp.com .. see what kind of networking meetings are happening in your area, for local small business owners. Show up! 🙂 Think about joint venture deals you can set up, and how you can send each other your best customers.

9 – Schedule a Lunch and Learn

Set up a time to bring the team of a local business lunch, and talk to them about how to incorporate exercise into their life and live a healthier lifestyle. Offer everyone there a 7 day trial of your services, to get them to your gym.

10 – Door knockers

Print out 500-1000 door knockers. Make sure to have a great offer for new clients. Walk around the neighborhood and hang them on people’s doors.

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Whew!

There are 10 ways you can get new clients, WITHOUT the internet.

These strategies work as well – or possibly even BETTER than – they ever have.

If you are struggling to get new clients in the door, try a few – or better yet, ALL – of these strategies, and watch your business EXPLODE!!

Rock on –

– Forest Vance
ForestVance.com

PS – I’m starting a new challenge group this month, and I’m looking for a handful of trainers to work with to create successful case studies before the official launch of the program.

I’ve worked with a handful of coaches on this and the results have been EXPLOSIVE .. and I’m going to work with a big larger group this month .. starting this week.

Here’s what we’ll work on:

1 – This challenge group is called “30 Leads in 30 Days

2 – It’s designed to help you EXPLODE your training client base. You’ll be doing a combination of old-school, in-the-trenches marketing tactics (that NOW work better than EVER .. because no one else is doing them!), and cutting-edge stuff too.

3 – Things you’ll be working on to generate leads will include, but will not be limited to:

– Distributing trial give-away flyers
– Setting up local public speaking engagements
– Attending local networking meetings
– Writing and distributing articles online
– Shooting and distributing videos online
– Setting up a referral rewards program
– Setting up and running a transformation contest
– Joint venturing with local businesses
– Regular posting to social media

… and MUCH more.

This will CHALLENGE you to hustle, probably like nothing you’ve ever done before.

And if you want in, you have to be ready to take action DAY 1.

But if you follow the exact plan, you WILL have more leads than you know what to do with by the end of the month.

I truly believe that this program can change your life, and put you on the fast track to permanent success in your fitness career.

Now again – I only want to work with a handful of people who can implement, test and report back on the results.

I’ll use YOUR business as the Case Studies to apply these strategies.

I’m ready to get started right away and I’m inviting YOU to join the Case Study Team.

Here’s how it will work:

Each day for 30 days, we’ll focus on one of the strategies.

Then, we’ll get together in a private Facebook group to talk about it, and brainstorm specific wording and strategy for YOUR business … so you can put it into action, and report on your results.

I really want to create some great case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you.

We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next 30 days.

The total cost is $197 … but for right now, I just need to know if you can join us, and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m in!”, and I’ll take it from there 🙂

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TRAINERS ONLY – Case Study Invite (please RSVP)

I’m starting a new challenge group this month, and I’m looking for a handful of trainers to work with to create successful case studies before the official launch of the program.

I’ve worked with a handful of coaches on this and the results have been EXPLOSIVE .. and I’m going to work with a big larger group this month .. starting this week.

Here’s what we’ll work on:

1 – This challenge group is called “30 Leads in 30 Days”

2 – It’s designed to help you EXPLODE your training client base. You’ll be doing a combination of old-school, in-the-trenches marketing tactics (that NOW work better than EVER .. because no one else is doing them!), and cutting-edge stuff too.

3 – Things you’ll be working on to generate leads will include, but will not be limited to:

– Distributing trial give-away flyers
– Setting up local public speaking engagements
– Attending local networking meetings
– Writing and distributing articles online
– Shooting and distributing videos online
– Setting up a referral rewards program
– Setting up and running a transformation contest
– Joint venturing with local businesses
– Regular posting to social media

… and MUCH more.

This will CHALLENGE you to hustle, probably like nothing you’ve ever done before.

And if you want in, you have to be ready to take action DAY 1.

But if you follow the exact plan, you WILL have more leads than you know what to do with by the end of the month.

I truly believe that this program can change your life, and put you on the fast track to permanent success in your fitness career.

Now again – I only want to work with a handful of people who can implement, test and report back on the results.

I’ll use YOUR business as the Case Studies to apply these strategies.

I’m ready to get started right away and I’m inviting YOU to join the Case Study Team.

Here’s how it will work:

Each day for 30 days, we’ll focus on one of the strategies.

Then, we’ll get together in a private Facebook group to talk about it, and brainstorm specific wording and strategy for YOUR business … so you can put it into action, and report on your results.

I really want to create some great case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you.

We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next 30 days.

The total cost is $197 … but for right now, I just need to know if you can join us, and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m in!”, and I’ll take it from there.

Talk soon!

– Forest

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My Top Secrets to Success Online

Yesterday on the Unchained Mastermind coaching call, I shared with the group that it took me a full 4 years before I really started seeing serious success in my online business.

Looking back, I know now that it was because I was making a few simple mistakes, over and over, that were holding me back from the success I should have been having.

That’s why I put together this presentation for you:

http://bit.ly/2on41zL

It’s SPECIFICALLY for trainers who are already successful working with clients in person, and who are trying to get online, but are not having the success they know they could be.

Watch it now if you’re interested, because it’s only going to be up for a short time:

http://bit.ly/2on41zL

Hope it helps, have a great day! –

– Forest Vance
ForestVance.com
FVTBiz.com

PS – I am currently accepting applications for the Unchained Mastermind. If you are SERIOUS about building an online business, and making it happen in the next 12 months, you need to be in this group. It’s THE way to accelerate your progress and learn from my mistakes so that you can take the fast track to success. Apply using the link below:

http://bit.ly/2ozMrLy

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Successful trainers / coaches – this is for you

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If you a personal trainer, boot camp instructor, or fitness coach …

If you are currently seeing a reasonable level of success, and already earning at least 5-6k per month in your business …

If you already have some kind of following / online presence, and maybe have a book or info product or online coaching program that you are trying to get off the ground …

But you know that you can do SO much better, and you are 100% ready to take it to the next level … and you are looking for help from someone who’s been there and done that ..

Then this message is SPECIFICALLY for you.

Because I’m taking a small handful of already successful trainers into my High-Level Mastermind Group, and mentoring them to 10k/month online quickly.

If you are interested in one of these spots, fill out the application below:

http://bit.ly/2ozMrLy

I’ll review it, and get back to you within 24 hours.

If all sounds like a preliminary good fit, we will hop on the phone, and see if working together makes sense.

I can only work with three more people, so please fill out the form ASAP if you’re interested.

Look forward to helping you scale your online business to 10k/month and beyond!

– Forest Vance
FVTBiz.com

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540k Game Plan

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Today, I’m going to do something I’ve never done before.

I’m going to share with you my personal business “game plan” for 2017.

This is how we are on track to hit around $540,000 in total revenue – with around 60% of that, net profit – in 2017.

Hope it helps, and that you can take some of what we are doing, and apply it in YOUR fitness business!

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The FVT 540k Game Plan

1 – SHOW UP

Build a strong community at FVT. Connect with members. Stay in the mix, train at key times, 10-15 hours per week. Have regular community events. Ask clients for feedback. Get great results. Communicate daily – in person, via social media, via email, via personal text messages, etc

2 – GET BETTER

Learn, and get better, every day!

Never stop.

At fitness, and coaching, and helping people change their lives …

And at business, sales, marketing, managing, etc.

3 – SPECIALIZE

DOMINATE the local market when it comes to kettlebell training.

If someone in the Sacramento, CA wants to learn how to use kettlebells safely and effectively – FVT is the place to go.

DOMINATE the internet when it comes to kettlebell training. Build the biggest email list of people interested in changing their lives with kettlebells. Build the biggest social media following of people interested in changing their lives with kettlebells. Build the best offering of products and services for people interested in changing their lives with kettlebells. Offer the best online coaching program for people interested in changing their lives with kettlebells.

4 – MARKETING PILARS

Have “marketing pilars” in play at all times.

For the gym, it’s online + referrals + walk – ins + old client re-activation.

For the online business, it’s paid + joint ventures.

5 – LEADS

Local goal = 40 per month

Online goal = 3000 per month

6 – NEW CLIENTS / CUSTOMERS

Local goal = 15 per month

Online goal = 300 per month

7 – RETENTION

5% or less attrition at the gym.

1% or less attrition for the FVT Email Newsletter.

8 – BACK END

Sell yoga, T shirts, affilate products, my own existing workout program, one-off projects, paid webinars – anything else that is going to improve people’s lives and generate additional back end profit.

10% of in person customers and 1% of online make a back-end purchase each month.

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The way my business is set up – a single physical location, with an “online 2nd location” component – is PERFECT for ME.

For some people, it might be a bigger business, with more locations.

For others, it might be 100% online, and offer total freedom of lifestyle.

These are all great!

The important take-away is, what’s perfect for YOU?

How do you want YOUR business – and life! – to look 90 days, 1 year, 5 years, 20 years, 50 years from now?

YOU are the only one who can answer that, of course – but it’s SO important to KNOW as you set goals for yourself, and what you want to accomplish in your life!

Take ACTION, make it happen, and get it done –

– Forest Vance
FVTBiz.com

PS – I’ve put everything I know about building a fitness business into my Strength Coach Business Course. I highly recommend that you get it now – while it’s on sale at 50% off – if you haven’t already:

=> Strength Coach Business Course

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9 Ways to Get New PT Clients – Free Online Event

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We have an amazing opportunity to do what we love, and help others improve their health and their lives for the better.

Ain’t it great?

I am thankful every day for the opportunity.

But I also know – after being in the industry full time for the last 12 years – there are challenges that ALL trainers face.

One of the biggest ones – that I hear about, and get questions about, several times each week – is consistently attracting new clients into your business.

I mean, sure, there are a multitude of challenges when it comes to being a successful personal trainer – but for MOST fitness professionals, if they consistently had 10, 15, 20 or more new clients signing up each month – a lot of their other problems would be solved 🙂

That’s why I am going to do a one-time, 100% FREE training on the topic this Friday, March 17th at 11am PST:

=> 9 Ways to Get New Personal Training / Boot Camp Clients in 2017 (free online workshop)

This training is going to help you FINALLY get some consistent, on-going strategies in place to attract a regular number of new clients into your business each month.

I’ll also leave time at the end to answer questions, and give you personalized help!

But you have to block out the time on your calendar, and commit to showing up. I’m only doing it this one time – and I haven’t decided whether I am going to leave up the replay, so if you are serious about this, you’ll have to attend live:

=> 9 Ways to Get New Personal Training / Boot Camp Clients in 2017 (free online workshop) – Friday, March 17th at 11am PST

If you are still struggling with consistently attracting new personal training / boot camp clients, this is a training you won’t want to miss!

Thanks, talk to you on Friday –

– Forest Vance
Creator, the Strength Coach Business Course

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My Current FB Ads Strategy (free mini course)

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I put together a mini course for you – I go thru the exact strategy I’m using right now with my FB ad campaigns.

Now I still have a long way to go to get to where I want to be with this stuff – let me be 100% clear on that.  BUT – I am having some decent success, generating several thousands new email subs each month, and also getting hundreds of new customers, using FB ads. And questions that I get about online business, for some reason, 75% of the time relate to this topic.  So that’s why I put this together for you:

=> My Current FB Ads Strategy (mp3)

=> My Current FB Ads Strategy (notes)

Of course – there is only so much I can cover here, but hopefully this gives you a top-level overview.

If you have questions / want more help, register for the upcoming FB Ads Crash Corse, copied below.

Have a great week!

– Forest

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Want to get 1000+ new email subscribers over the next 42 days?

Sign up for my upcoming FB Ads Crash Course for Fit Pros!

Registration is only open for a very short time though – so if you want in, grab your spot now using the form below:

=> FB Ads Crash Course for Fit Pros – Sign Up

You see, I am getting 1000’s of new subscribers from FB every month, and I am going to walk you through exactly what I’m doing, and the full process I’m using to make that happen.

We’ll meet on a special training call, 1x per week, for 6 weeks, and go over:

— Creating a Killer Offer
— Targeting
— Ad Set Up
— Copywriting Basics for FB ads
— Tweaking / Optimzing Your Sales Funnel
— Scaling Up

And more.

I’ll do the training for 30-60 minutes, then we’ll open it up for QnA afterwards, so that you’d get any and all questions you had answered.

You’ll get the full recorded audio and written notes from each training too – so that you won’t have to worry if you have to miss a call, and you’ll have the materials forever for reference.

Of course – results are in no shape or form guaranteed – but the goal is to get you your first (or next) 1000+ email subscribers in the 42 day training program.

The cost is a one-time payment of $197 for the full six week training program. Register now using the link below:

=> FB Ads Crash Course for Fit Pros – Sign Up

Look forward to working with you!

– Forest

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FB Ads Crash Course for Fit Pros is LIVE!

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Want to get 1000+ new email subscribers over the next 42 days?

Sign up for my upcoming FB Ads Crash Course for Fit Pros!

Registration is only open for a very short time though – so if you want in, grab your spot now using the form below:

=> FB Ads Crash Course for Fit Pros – Sign Up

You see, I am getting 1000’s of new subscribers from FB every month, and I am going to walk you through exactly what I’m doing, and the full process I’m using to make that happen.

We’ll meet on a special training call, 1x per week, for 6 weeks, and go over:

— Creating a Killer Offer
— Targeting
— Ad Set Up
— Copywriting Basics for FB ads
— Tweaking / Optimzing Your Sales Funnel
— Scaling Up

And more.

I’ll do the training for 30-60 minutes, then we’ll open it up for QnA afterwards, so that you’d get any and all questions you had answered.

You’ll get the full recorded audio and written notes from each training too – so that you won’t have to worry if you have to miss a call, and you’ll have the materials forever for reference.

Of course – results are in no shape or form guaranteed – but the goal is to get you your first (or next) 1000+ email subscribers in the 42 day training program.

The cost is a one-time payment of $197 for the full six week training program. Register now using the link below:

=> FB Ads Crash Course for Fit Pros – Sign Up

Look forward to working with you!

– Forest

PS – 1000 subscribers is the start of an online business. Once you have these folks on your list, you can further help them reach their goals, and sell them additional products and services in the process. The common rule of thumb is that if you properly manage your email list, you’ll earn approx $1 / month from each active subscriber.

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