How NOT to Start as an Independent Trainer

bring a buddy 2

It was about nine years ago that I decided I had ENOUGH of working at a big box gym, and that I was ready to launch my personal training business.

I’ll be the first to admit that I had no idea what I was doing.

I started out decently well I thought, and filled up my schedule completely in about 60 days.

I remember thinking – this is easy! I should have done this so much sooner!

I was helping people, having a lot of fun, and making great money in the process.

But as the business grew, things got more complex.

My expenses started to go up, because I was training more clients, and so paying more rent to the gym I was subleasing space from.

I had no systems in place – which meant I was running around like a crazy person, working early morning till late at night, trying to not only train all my clients, but write workouts, manage everyone’s workout schedules, take care of the billing, and so much more.

10 months in, I almost quit, and went back to the big box gym I had worked at for the previous 3 years.

Thankfully I didn’t – because over the next year, we outgrew the gym I was originally subleasing from, and I ended up opening our first facility, now a second, and we’ve gone on to help over a thousand people in our local community with their fitness goals, and build a very successful and profitable business in the process.

I also have a very successful and profitable web-based publishing business, where I create digital products and programs, and work with coaching clients around the world.

AND, as a result of all this, I’m now getting opportunities to do a lot of the things I cool things that I dreamed of as a trainer getting started in the industry a decade ago. I have assisted at and held kettlebell workshops around the US, I have gotten the opportunity to speak at industry events,  and I have been featured as a guest on dozens of high-traffic websites, and much more.

So what was the BIG SWITCH?

What took me from almost giving up, to cranking to the next level?

Well, at the beginning, I was trying to go it alone, all by myself.

When I finally took the leap and got plugged into a coach and a network of like-minded individuals, who I could get help from on specific issues at any time, who I could rely on for quality advice, and who could grow WITH me as I took my business to the next level, things took off.

And I’ve never looked back.

THIS is the big reason why I put together the Unchained Mastermind group.

The UNCHAINED Mastermind group is for trainers and coaches ready for MASSIVE success … who are 100% READY to take it to the next level … and who want and need the accountability and support to make it happen!

Membership is STRICTLY limited to NINE members (+ Forest = 10 total), and includes:

— Access to Forest’s COMPLETE library of training, marketing, sales, business, and operations materials (value = $3500+++)
— Access to all NEW programs / products released by Forest while in the group (value = ?)
— Monthly group roundtable mastermind – video chat calls for goal setting, personal support and accountability (value $300)
— Private Facebook group for networking and support 24 hours per day, 7 days per week (value = PRICELESS)
— Every-other-month one-on-one coaching calls with Forest (value = $350)
— BONUS FREE ADMISSION to 2x per year LIVE mastermind group meetings (SAVE THESE DATES – Dec 2 2017 Sacramento, CA – June 9 2018 Las Vegas, NV) (value = $997+++)

Cost = $297 / month, IF accepted into the group.

But you HAVE to apply.

NOT everyone will be accepted.

You need to be:

– SERIOUS about taking it to the next level

– READY to take massive action

– Be POSITIVE and COACHABLE

– Ready to not only GET from the group, but also CONTRIBUTE in a positive way

Please fill out the application below if you are interested, and I will get back with you in 24 hours or less:

http://bit.ly/unchainedmm

Thanks, look forward to hearing from you!

Forest Vance
Owner, Head Trainer, Forest Vance Training, Inc.
Master of Science, Human Movement
Certified Kettlebell Instructor
Certified Calisthenics Instructor
Certified Barbell Instructor
Certified Performance Enhancement Specialist
Certified Fitness Nutrition Coach
ForestVanceTraining.com
ForestVance.com

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trainers / coaches – this is for you

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Are you ready for MASSIVE success?

Are you 100% ready to take it to the next level?

Do you want and need more accountability to get faster and better results?

For a limited time, I’m taking a small handful of fit pros (9, to be exact) into my high-level “Unchained” Mastermind Group.

If you are interested in one of these spots, fill out the application below:

http://bit.ly/unchainedmm

I’ll review it, and get back to you within 24 hours.

If all sounds like a preliminary good fit, we will hop on the phone, and see if working together makes sense.

I can only work with 9 people in this group TOTAL, so please fill out the form ASAP if you’re interested.

Look forward to hearing from you!

– Forest Vance
ForestVance.com
FVTBiz.com

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17 Ways to Get New Personal Training Clients

group kettlebell workout

If you really think about it, you probably rely on one or two lead sources for the majority of your new clients. Such as:

– referals/word of mouth
– your website
– Facebook and/or Yelp
– deal-of-the-day promos
– ads in local publications
– etc.

If this is working for you, and you’re getting all the new business you want and need – great!

On the other hand, if this is NOT working as well as you’d like, odds are though that you need to diversify a bit.

Best case senario, even if you ARE getting all the leads you can handle, you never know when one source will dry up. Your Facebook account could get shut down. Deal-of-the-day sites could stop working for you. Or whatever.

You want to have multiple different sources going so that you get a steady stream of new clients throughout the year.

Today I have listed out for you 17 ways we get new personal training clients at FVT.

Over the last 12 months we have gotten at least 1 client from each of these sources.

We were able to get over 200 new clients through our doors in the last 12 months, and this is an outline of pretty much exactly how we did it.

Also this is by NO means an exhaustive list of ways to get boot camp and personal training client leads – just what is working for ME right now personally.

For more detail and specific strategy on these methods – as well as a complete SALES system to get your prospective new clients to SIGN UP – check out my Strength Coach Business Course here

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17 Ways to Get New Personal Training Clients

1 – Referrals

Once you get your business rolling and have a “critical mass” of maybe 50 or so clients, this absolutely should be your #1 source of new folks.

First you have to do an awesome job and get folks great results. That is the #1 thing you can do to get referrals. If your clients are not getting results, they probably won’t refer others. Simple. So get that fixed before anything else if it’s a problem.

THEN, there are a LOT of different strategies you can use to get them. Bottom line is that you should systematically be doing these things to get referrals into your biz on a regular basis.

A few things we do that work well:

– just be appreciative and thank your clients for sending you business
– give $50 cash to current clients who refer folks to one of our regular on-going programs, make a big deal about it in front of a boot camp group
– rotate through different events like charity boot camps, rapid fat loss challenges, bring-a-buddy boot camps, workshops, etc. each month and give folks a chance and reason to refer
– periodically ask for them via our email newsletter, on Facebook, in written thank you cards to new clients

2 – Google Search

Our website pops up when you search for terms like “kettlebell training in Sacramento” … folks end up calling us, coming in for an intro session, and signing up.

3 – Walk-Ins

We are fortunate to be located in a good area of town with a reasonable amount of walk in and drive by traffic. We get at least a couple of new clients each month this way.

4 – Charity Boot Camps

Once per quarter we run a boot camp for a local charity. It’s a great and cool thing to do for the community and those in need. It also brings new folks into the studio and we end up getting exposure and new clients along the way.

5 – Yelp

Yelp is a huge lead source for us these days. We get at least a couple of new clients per month from it.

6 – Listing On RKC Website

We have become known as one of the go-to spots for KB training in our area … so if folks search around, they often find my RKC profile page. Then they come in and end up signing up.

7 – Workshops

Once per quarter or so we also run specialty workshops – on kettlebell training, flexibility and mobility, nutrition, etc. Not only is this an added benefit for our existing clients but we also attract new folks in this way too.

8 – Facebook

We post daily pics of classes in action, client success stories, etc.

BUT the most powerful for us anyway is always un-solicited feedback from happy training clients.

Best thing you can do here is, again, be awesome, have fun in your boot camps and get your peeps RESULTS!

9 – Rapid Fat Loss Challenges

A couple of times per year we run a 30 day rapid fat loss challenge. This is a huge way for current clients to refer their friends. Takes a lot of effort to put together but it is well worth it 😉

10 – Postcard Mailing

We did a couple of postcard mailings last year and did get a few clients … but frankly the ROI was just okay. This is one that we are putting on pause for a little while. CAN be great but you have to know what you are doing 😉

11 – Door Hangers

Here is one that a lot of folks might not think of but can be effective. You get 500 or 1000 door hangers printed up, get out there yourself on a Saturday morning and maybe pay a couple of local high school kids 30 or 40 bucks to get them out in your neighborhood.

12 – Bring-a-Buddy Boot Camps

Great opportunity for folks to bring their friends in to try your program. We try to do one of these every quarter.

13 – Local Media – News, Magazine

We got on two spots in a local magazine last year, as well as a mention in the local news … both of these ended up resulting in getting a few new clients each.

14 – Lunch and Learn Presentations

These are doing really well right now. I have a prepared program I can do that 1) helps me practice my public speaking skills and 2) local businesses will actually pay a couple hundred bucks for a 30 minute talk and 3) I have the opp to get some new clients from it too!

15 – Email Marketing

A MUST MUST MUST for your fitness business. We can track most of our sales back to this in some shape or form.

16 – Inactive/past client re-activation

This is one that is DEF worth doing if you have been doing your thing for a little while. You have lots of inactive clients that left for whatever reason. This does not mean that they never want to train with you again though. Email them and call them and invite them back in!

17 – Local biz JV cross – promos

When we do charity boot camps, rapid fat loss challenges, special events, etc., we get fliers in local small businesses where I have a relationship with the owner. Also occasionally we will get other business owners to send an email blast to their list about an event we have going or even just to a squeeze page where we can get prospects on our email list and then follow up and market to them with a special offer.

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WHEW! That’s all 17 ways I got new clients in the last year.

Hope this helps.

For more detail and specific strategy on these methods – as well as a complete SALES system to get your prospective new clients to SIGN UP – check out my Strength Coach Business Course here.

Keep hustling! –

– Forest Vance
Owner, FVT Boot Camp and Personal Training
Owner, FVT Publishing and Consulting
ForestVance.com
FVTBiz.com

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#1 Info Product Creation MISTAKE

Confused businessman in front of computer VECTOR EPS10

Maybe you’ve tried to create a fitness info product or online course, but failed.

Or maybe you’ve thought about it, but haven’t known where to start.

The #1 mistake I see folks make when they do fail is not doing their research, and figuring out if their product is a good idea, BEFORE they spend months or even YEARS of their life creating it.

(At the 30 Day Product Creation Challenge event this Friday, bring me your question(s) about your product. I will take as much time as we need to answer every single question you have, and help you create the perfect idea and hook for your course.)

So today we’re going to rap about how to research your niche and choose the right market.

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How to Research Your Niche and Choose the Right Market for Your Info Product or Online Course

1 – You need to sit down, and answer these questions, in as much detail as possible:

– WHO do you want to service?
– What is their NUMBER ONE problem?
– WHAT result / solution are you going to provide for them?

2 – You want to figure out your customer demographics. It is high school athletes? Stay-at-home moms? Baby boomers? You’re going to speak to all of these folks VERY differently … have a very different look and feel to all of your sales materials … and find them in different places. So it’s VERY important.

3 – Do the customer profile exercise. I am going to give you a worksheet that walks you through the exercise when you attend the 30 Day Product Creation Challenge event, but you can Google the term right now to learn more about what this means … you need to answer questions like:

– How are your prospects split in terms of gender? (E.G., approximately what percent are male and what percent are female?)
– What is the age range?
– What is the median age?
– Where does your target market live?
– What is their education level?

4 – Do some market research! Search on Google and see if there are other programs out there like yours, serving a similar market. Do the same on Amazon. If there are other programs like yours, that is a GOOD sign … because that means people are buying them.

Ideally, you find a market niche where there is a big need, that is somewhat underserved, and where you can establish yourself as an authority.

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If you go through this process BEFORE you start creating your info product or online course, you will be ahead of 99% of other newbie fitness marketers out there.

If you want me to walk you through the FULL process to get your product done and to market in 30 days, including:

– Research your niche and choose the right market
– Find a designer to quickly, easily and affordably build your website
– Create your product
– Recruit affiliates to sell your product
– Write your sales copy
– Set up your payment processor
– Write emails to sell your product
– LAUNCH to the world!

We have a special online live event scheduled for THIS FRIDAY at 11am PST where I am going to walk you through the entire process.

We will cover every last detail of how to create your product in 30 days, and start making an extra 200, 300, 500 per week or more online.

I will take as much time as we need to answer every question you have.

You will get detailed notes from the call, so that you’ll have the exact step-by-step plan to create your product in 30 days.

And you’ll get the recording of the event that you can access and listen to for life from your computer, phone, or tablet.

Register here for the Forest Vance 30 Day Product Creation Challenge event

Talk to you on Friday –

– Forest Vance
Master of Science, Human Movement
Certified Personal Trainer
Owner, FVT Boot Camp and Personal Training
Owner, FVT Publishing and Consulting
ForestVance.com
FVTBiz.com

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[FIT PROS] 30 Day Product Creation Challenge

Steven Digital Nomad

TRAINERS, COACHES, FIT PROS –

Have YOU ever considered creating an info product or online course?

Or maybe you’ve tried, but failed.

Look, I think that EVERYONE has an online product or course in them. They just need the right method to get it out.

And my 30 Day Product Creation Challenge is THE perfect solution. In this Challenge, I’ll take you by the hand and show you EXACTLY how to:

– Research your niche and choose the right market
– Find a designer to quickly, easily and affordably build your website
– Create your product
– Recruit affiliates to sell your product
– Write your sales copy
– Set up your payment processor
– Write emails to sell your product
– LAUNCH to the world!

In just 30 days.

THIS COMING FRIDAY … June 9th, 2017 … at 11am PST … it’s going down.

We have a special online live event scheduled where I am going to walk you through the entire process.

We will cover every last detail of how to create your product in 30 days, and start making an extra 200, 300, 500 per week or more online.

I will take as much time as we need to answer every question you have.

You will get detailed notes from the call, so that you’ll have the exact step-by-step plan to create your product in 30 days.

And you’ll get the recording of the event that you can access and listen to for life from your computer, phone, or tablet.

FREE BONUS – INSTANT ACCESS

AND, I have a special bonus package I’m going to include FREE, that you get instant access to when you register.

“1000 Person List in 30 Days with FB Ads Case Study”

In this call we take my good friend and long-time coaching client Sarai through a complete plan to help her launch her online fitness business, and get 1000 email leads in 30 days from Facebook.

This is the perfect compliment because you’ll have the complete blueprint you need to get eyeballs on your product once it’s done. You’ll have EVERYTHING you need to launch your online business. And you get the call recording you can listen to for life on your phone, tablet, or computer, PLUS the full notes so that all your bases are covered.

Register here for the Forest Vance 30 Day Product Creation Challenge event

The link above will take you straight to the registration page.

The cost for the Challenge is 47 dollars.

This is a one-time only live event, and the only way you can get in on it is to register now.

If you have questions as to if you think the training is right for you, let me know! – I am happy to help, and answer any questions you may have.

Register here for the Forest Vance 30 Day Product Creation Challenge event

Look forward to working together!

– Forest Vance
FVTBiz.com

PS – If you make an extra 250 dollars a week – 1000 per month – for the next year, do you think the 47 dollar registration would be worth it?

What if you just make just 100 dollars per week for the next year? You’ll be 5000 dollars richer – and SO THANKFUL that you attended this training.

Register now!

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10 Ways to Get New Fitness Clients WITHOUT the Internet

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Back in my day!! –

When I got started in the fitness industry, in 2004 ..

We got clients WITHOUT the internet.

And then when I broke off from the gym and started off as an independent trainer ..

I filled my schedule to 50+ hours a week of training sessions, in less than 90 days, without a website, or Facebook page, or any of that.

The great thing?

These “old-school” marketing tactics still work now better than ever .. probably BETTER than they used to .. because no one is doing them!

Everyone wants to sit in front of their laptop and post cutsie videos and updates and hope that a flood of new potential clients show up at their door.

What ever happened to getting your HUSTLE on!?!?

Anyway 🙂 .. without further ado, here are 10 ways to get new clients – WITHOUT the internet:

1 – JV with local businesses

Restaurants, dentists, physical therapists, chiropractors .. the list goes on and on .. strike up joint venture deals with local businesses, and send each other new clients / customers.

2 – Hold a special live event

This could be a nutrition workshop. It could be a boot camp for charity. Any special event where you can get folks in your door and exposed to your business.

3 – Car sinage

You can get cool – looking custom decals made, and put them on your car. You could even go as far as wrapping your vehicle.

4 – ASK

Send a personal card, a personal email, make a PHONE CALL (gasp) to a client who needs it, and ask for a referral!

5 – Implement a referral rewards program

Offer $50 or $100 to clients who refer a family member or friend. We do this at FVT, and it works GREAT!

6 – Plan a Bring-A-Buddy Workout

Hold a special event where your clients can bring their friends to work out for free!

7 – Run a transformation contest

Do a 28 day or 42 day or 60 day transformation contest. Get your current clients to sign up, and also invite their co-workers to join at a special rate.

8 – Attend a local networking meeting

Look on MeetUp.com .. see what kind of networking meetings are happening in your area, for local small business owners. Show up! 🙂 Think about joint venture deals you can set up, and how you can send each other your best customers.

9 – Schedule a Lunch and Learn

Set up a time to bring the team of a local business lunch, and talk to them about how to incorporate exercise into their life and live a healthier lifestyle. Offer everyone there a 7 day trial of your services, to get them to your gym.

10 – Door knockers

Print out 500-1000 door knockers. Make sure to have a great offer for new clients. Walk around the neighborhood and hang them on people’s doors.

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Whew!

There are 10 ways you can get new clients, WITHOUT the internet.

These strategies work as well – or possibly even BETTER than – they ever have.

If you are struggling to get new clients in the door, try a few – or better yet, ALL – of these strategies, and watch your business EXPLODE!!

Rock on –

– Forest Vance
ForestVance.com

PS – I’m starting a new challenge group this month, and I’m looking for a handful of trainers to work with to create successful case studies before the official launch of the program.

I’ve worked with a handful of coaches on this and the results have been EXPLOSIVE .. and I’m going to work with a big larger group this month .. starting this week.

Here’s what we’ll work on:

1 – This challenge group is called “30 Leads in 30 Days

2 – It’s designed to help you EXPLODE your training client base. You’ll be doing a combination of old-school, in-the-trenches marketing tactics (that NOW work better than EVER .. because no one else is doing them!), and cutting-edge stuff too.

3 – Things you’ll be working on to generate leads will include, but will not be limited to:

– Distributing trial give-away flyers
– Setting up local public speaking engagements
– Attending local networking meetings
– Writing and distributing articles online
– Shooting and distributing videos online
– Setting up a referral rewards program
– Setting up and running a transformation contest
– Joint venturing with local businesses
– Regular posting to social media

… and MUCH more.

This will CHALLENGE you to hustle, probably like nothing you’ve ever done before.

And if you want in, you have to be ready to take action DAY 1.

But if you follow the exact plan, you WILL have more leads than you know what to do with by the end of the month.

I truly believe that this program can change your life, and put you on the fast track to permanent success in your fitness career.

Now again – I only want to work with a handful of people who can implement, test and report back on the results.

I’ll use YOUR business as the Case Studies to apply these strategies.

I’m ready to get started right away and I’m inviting YOU to join the Case Study Team.

Here’s how it will work:

Each day for 30 days, we’ll focus on one of the strategies.

Then, we’ll get together in a private Facebook group to talk about it, and brainstorm specific wording and strategy for YOUR business … so you can put it into action, and report on your results.

I really want to create some great case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you.

We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next 30 days.

The total cost is $197 … but for right now, I just need to know if you can join us, and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m in!”, and I’ll take it from there 🙂

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TRAINERS ONLY – Case Study Invite (please RSVP)

I’m starting a new challenge group this month, and I’m looking for a handful of trainers to work with to create successful case studies before the official launch of the program.

I’ve worked with a handful of coaches on this and the results have been EXPLOSIVE .. and I’m going to work with a big larger group this month .. starting this week.

Here’s what we’ll work on:

1 – This challenge group is called “30 Leads in 30 Days”

2 – It’s designed to help you EXPLODE your training client base. You’ll be doing a combination of old-school, in-the-trenches marketing tactics (that NOW work better than EVER .. because no one else is doing them!), and cutting-edge stuff too.

3 – Things you’ll be working on to generate leads will include, but will not be limited to:

– Distributing trial give-away flyers
– Setting up local public speaking engagements
– Attending local networking meetings
– Writing and distributing articles online
– Shooting and distributing videos online
– Setting up a referral rewards program
– Setting up and running a transformation contest
– Joint venturing with local businesses
– Regular posting to social media

… and MUCH more.

This will CHALLENGE you to hustle, probably like nothing you’ve ever done before.

And if you want in, you have to be ready to take action DAY 1.

But if you follow the exact plan, you WILL have more leads than you know what to do with by the end of the month.

I truly believe that this program can change your life, and put you on the fast track to permanent success in your fitness career.

Now again – I only want to work with a handful of people who can implement, test and report back on the results.

I’ll use YOUR business as the Case Studies to apply these strategies.

I’m ready to get started right away and I’m inviting YOU to join the Case Study Team.

Here’s how it will work:

Each day for 30 days, we’ll focus on one of the strategies.

Then, we’ll get together in a private Facebook group to talk about it, and brainstorm specific wording and strategy for YOUR business … so you can put it into action, and report on your results.

I really want to create some great case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you.

We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next 30 days.

The total cost is $197 … but for right now, I just need to know if you can join us, and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m in!”, and I’ll take it from there.

Talk soon!

– Forest

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My Top Secrets to Success Online

Yesterday on the Unchained Mastermind coaching call, I shared with the group that it took me a full 4 years before I really started seeing serious success in my online business.

Looking back, I know now that it was because I was making a few simple mistakes, over and over, that were holding me back from the success I should have been having.

That’s why I put together this presentation for you:

http://bit.ly/2on41zL

It’s SPECIFICALLY for trainers who are already successful working with clients in person, and who are trying to get online, but are not having the success they know they could be.

Watch it now if you’re interested, because it’s only going to be up for a short time:

http://bit.ly/2on41zL

Hope it helps, have a great day! –

– Forest Vance
ForestVance.com
FVTBiz.com

PS – I am currently accepting applications for the Unchained Mastermind. If you are SERIOUS about building an online business, and making it happen in the next 12 months, you need to be in this group. It’s THE way to accelerate your progress and learn from my mistakes so that you can take the fast track to success. Apply using the link below:

http://bit.ly/2ozMrLy

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Successful trainers / coaches – this is for you

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If you a personal trainer, boot camp instructor, or fitness coach …

If you are currently seeing a reasonable level of success, and already earning at least 5-6k per month in your business …

If you already have some kind of following / online presence, and maybe have a book or info product or online coaching program that you are trying to get off the ground …

But you know that you can do SO much better, and you are 100% ready to take it to the next level … and you are looking for help from someone who’s been there and done that ..

Then this message is SPECIFICALLY for you.

Because I’m taking a small handful of already successful trainers into my High-Level Mastermind Group, and mentoring them to 10k/month online quickly.

If you are interested in one of these spots, fill out the application below:

http://bit.ly/2ozMrLy

I’ll review it, and get back to you within 24 hours.

If all sounds like a preliminary good fit, we will hop on the phone, and see if working together makes sense.

I can only work with three more people, so please fill out the form ASAP if you’re interested.

Look forward to helping you scale your online business to 10k/month and beyond!

– Forest Vance
FVTBiz.com

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540k Game Plan

fv head shot

Today, I’m going to do something I’ve never done before.

I’m going to share with you my personal business “game plan” for 2017.

This is how we are on track to hit around $540,000 in total revenue – with around 60% of that, net profit – in 2017.

Hope it helps, and that you can take some of what we are doing, and apply it in YOUR fitness business!

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The FVT 540k Game Plan

1 – SHOW UP

Build a strong community at FVT. Connect with members. Stay in the mix, train at key times, 10-15 hours per week. Have regular community events. Ask clients for feedback. Get great results. Communicate daily – in person, via social media, via email, via personal text messages, etc

2 – GET BETTER

Learn, and get better, every day!

Never stop.

At fitness, and coaching, and helping people change their lives …

And at business, sales, marketing, managing, etc.

3 – SPECIALIZE

DOMINATE the local market when it comes to kettlebell training.

If someone in the Sacramento, CA wants to learn how to use kettlebells safely and effectively – FVT is the place to go.

DOMINATE the internet when it comes to kettlebell training. Build the biggest email list of people interested in changing their lives with kettlebells. Build the biggest social media following of people interested in changing their lives with kettlebells. Build the best offering of products and services for people interested in changing their lives with kettlebells. Offer the best online coaching program for people interested in changing their lives with kettlebells.

4 – MARKETING PILARS

Have “marketing pilars” in play at all times.

For the gym, it’s online + referrals + walk – ins + old client re-activation.

For the online business, it’s paid + joint ventures.

5 – LEADS

Local goal = 40 per month

Online goal = 3000 per month

6 – NEW CLIENTS / CUSTOMERS

Local goal = 15 per month

Online goal = 300 per month

7 – RETENTION

5% or less attrition at the gym.

1% or less attrition for the FVT Email Newsletter.

8 – BACK END

Sell yoga, T shirts, affilate products, my own existing workout program, one-off projects, paid webinars – anything else that is going to improve people’s lives and generate additional back end profit.

10% of in person customers and 1% of online make a back-end purchase each month.

#

The way my business is set up – a single physical location, with an “online 2nd location” component – is PERFECT for ME.

For some people, it might be a bigger business, with more locations.

For others, it might be 100% online, and offer total freedom of lifestyle.

These are all great!

The important take-away is, what’s perfect for YOU?

How do you want YOUR business – and life! – to look 90 days, 1 year, 5 years, 20 years, 50 years from now?

YOU are the only one who can answer that, of course – but it’s SO important to KNOW as you set goals for yourself, and what you want to accomplish in your life!

Take ACTION, make it happen, and get it done –

– Forest Vance
FVTBiz.com

PS – I’ve put everything I know about building a fitness business into my Strength Coach Business Course. I highly recommend that you get it now – while it’s on sale at 50% off – if you haven’t already:

=> Strength Coach Business Course

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