19 Ways I Got New Boot Camp and Personal Training Clients in 2013

If you really think about it, you probably rely on one or two lead sources for the majority of your new clients. Such as:

– referals/word of mouth
– your website
– Facebook and/or Yelp
– deal-of-the-day promos
– ads in local publications
– etc.

Well, this is great – if it’s working for you, and you’re getting all the new business you want and need.

Odds are though that you need to diversify a bit. Best case senario, even if you ARE getting all the leads you can handle … you never know when one source will dry up. Your Facebook account could get shut down. Deal-of-the-day sites could stop working for you. Or whatever.

Point is you want to have multiple different sources going so that you get a steady stream of new clients throughout the year.

Today I have listed out for you 19 ways I personally got new clients in 2013.

I actually got leads from more than 19 sources over the course of the year … but these 19 sources I can track back and see that I have current clients that actually signed up through these channels.

We were able to get nearly 200 NEW clients through our doors last year and this is an outline of pretty much exactly how we did it.

Also this is by NO means an exhaustive list of ways to get boot camp and personal training client leads … just what is working for ME right now personally.

Of course once you GET the leads, you need to know how to sell and CONVERT them into paying clients … and get them to STAY in your program and REFER their friends … which are topics we’ll cover in future blog posts 😉

But for now, here are 19 ways I got new boot camp and personal training clients in 2013:


19 Ways I Got New Boot Camp and Personal Training Clients in 2013


1 – Referrals

Once you get your business rolling and have a “critical mass” of maybe 50 or so clients, this absolutely should be your #1 source of new folks.

First you have to do an awesome job and get folks great results.  That is the #1 thing you can do to get referrals.  If your clients are not getting results, they probably won’t refer others.  Simple.  So get that fixed before anything else if it’s a problem.

THEN, there are a LOT of different strategies you can use to get them. Bottom line is that you should systematically be doing these things to get referrals into your biz on a regular basis.

A few things we do that work well:

– just be appreciative and thank your clients for sending you business
– give $50 cash to current clients who refer folks to one of our regular on-going programs, make a big deal about it in front of a boot camp group
– rotate through different events like charity boot camps, rapid fat loss challenges, bring-a-buddy boot camps, workshops, etc. each month and give folks a chance and reason to refer
– periodically ask for them via our email newsletter, on Facebook, in written thank you cards to new clients

Here is a link to a great post from Pat Rigsby with a bunch of other strategies as well:

=> 17 Fitness Referral Systems You Can Use


2 – Google Search

Our website pops up when you search for terms like “kettlebell training in Sacramento” … folks end up calling us, coming in for an intro session, and signing up.

3 – Walk-Ins

We are fortunate to be located in a good area of town with a reasonable amount of walk in and drive by traffic. We get at least a couple of new clients each month this way.

4 – Charity Boot Camps

Once per quarter we run a boot camp for a local charity.  It’s  a great and cool thing to do for the community and those in need.  It also brings new folks into the studio and we end up getting exposure and new clients along the way.

5 – Yelp

Yelp is a huge lead source for us these days. We get at least a couple of new clients per month from it.

6 – Listing On RKC Website

We have become known as one of the go-to spots for KB training in our area … so if folks search around, they often find my RKC profile page. Then they come in and end up signing up.

7 – Workshops

Once per quarter or so we also run specialty workshops – on kettlebell training, flexibility and mobility, nutrition, etc. Not only is this an added benefit for our existing clients but we also attract new folks in this way too.

8 – Facebook

We post daily pics of classes in action, client success stories, etc.

BUT the most powerful for us anyway is always un-solicited feedback from happy training clients.

Best thing you can do here is, again, be awesome, have fun in your boot camps and get your peeps RESULTS!

9 – Rapid Fat Loss Challenges

A couple of times per year we run a 30 day rapid fat loss challenge. This is a huge way for current clients to refer their friends. Takes a lot of effort to put together but it is well worth it 😉 Here is the sign up page for our last one if you would like to see how we set it up:

=> FVT Rapid Fat Loss Challenge

10 – Postcard Mailing

We did a couple of postcard mailings last year and did get a few clients … but frankly the ROI was just okay. This is one that we are putting on pause for a little while. CAN be great but you have to know what you are doing 😉

11 – Door Hangers

Here is one that a lot of folks might not think of but can be effective. You get 500 or 1000 door hangers printed up, get out there yourself on a Saturday morning and maybe pay a couple of local high school kids 30 or 40 bucks to get them out in your neighborhood.

Real cheap, will cost you MAYBE a couple hundred bucks … we ended
up w three new clients last time we did this a few months ago. One to consider esp if you are just getting started.

12 – Bring-a-Buddy Boot Camps

Great opportunity for folks to bring their friends in to try your program. We try to do one of these every quarter.

13 – Yellow Pages Listing

Got a couple of clients from this one but cost us a lot of money (over 5k for the year).

Still have the free listing but do NOT recommend this one honestly … not a good ROI for us anyway.

Wanted to test it out but now we know 🙂

14 – Local Media – News, Magazine

We got on the news and also a spot in a local magazine in 2013 … both of these ended up resulting in getting a few new clients each.

15 – Lunch and Learn Presentations

Did several of these last year and am still perfecting the process. However, showing a lot of promise … and now have a prepared program I can do that 1) helps me practice my public speaking skills and 2) local businesses will actually pay a couple hundred bucks for a 30 minute talk AND I have the opp to get some new clients
from it too!

16 – Email Marketing

A MUST MUST MUST for your fitness business. We can track most of our sales back to this in some shape or form.

17 – Street Fair

We do a street fair with the other businesses in our complex … we just have a little booth and take people’s body fat and give away a free report in exchange for their contact info … and we get exposure and actually new sign ups typically when we run it.

18 – Inactive/past client re-activation

This is one that is DEF worth doing if you have been doing your thing for a little while. You have lots of inactive clients that left for whatever reason. This does not mean that they never want to train with you again though. An amazingly effective sequence you can use that my business coach Bedros came up with is what he calls the “Client Re-Activation Trifecta”. Here is a link to it – check it out and use it!

=> The Re-Activation Trifecta

19 – Local biz JV cross – promos

When we do charity boot camps, rapid fat loss challenges, special events, etc., we get fliers in local small businesses where I have a relationship with the owner.  Also occasionally we will get other business owners to send an email blast to their list about an event we have going or even just to a squeeze page where we can get prospects on our email list and then follow up and market to them with a special offer.



WHEW! That’s all 19 ways I got new clients in 2013. Hope this helps you and gives you some new ideas for YOUR biz in 2014.

Questions? Thoughts? Put ’em in the comments section below!!

– Forest

Be Sociable, Share!
This entry was posted in marketing. Bookmark the permalink.

5 Responses to 19 Ways I Got New Boot Camp and Personal Training Clients in 2013

  1. Pingback: For Personal Trainers and Boot Camp Instructors – FVTBiz.com | ForestVance.com

  2. Thank you for the great tips. I’ll definitely be implementing some of these this spring.

Leave a Reply

Your email address will not be published. Required fields are marked *