“Backwards Business Development” for Personal Trainers

IMG_4756

One thing I’ve noticed in recent discussions with personal trainers and boot camp instructors, is that folks have some specific income goals for their business … which is AWESOME … but they aren’t 100% clear on what it’s going to take to get there.

As an example, you want to make $100,000 per year as a trainer.  I don’t know what your exact goal is, but this seems to be a common target … it provides for a comfortable lifestyle in most areas of the world … and it is challenging, but do-able.

So having a specific goal is GREAT … but the next step is, we have to know exactly what to do to get there.  The best way to do this is to work backwards.

Like what you’re reading?  Enter your email in the box at the upper right of the page to go “VIP” and get first news when new posts are published on FVTBiz.com!

Check this out:

— $100,000 a year of total revenue / 12 = $8,333 per month

— If you break that down further, it’s a little over $2000 a week

— Working five days a week, you’ll need to make about $400 a day

— If you’re charging $60 a session, that comes out to somewhere around seven sessions a day, 35 sessions a week

— Each client trains on average twice a week

— Comes down to 17-18 clients.

VERY do-able when you look at it this way, right?

If you’re doing group training, you can do that even quicker and work even less hours.

And if your goal is to make more, you just have to tweak the numbers.

The bottom line : know what your ideal lifestyle looks like, and work backwards towards achieving it.

This might seem simple to you … it might be ground-breaking … but the point of the article is, DO it! 😉

Get out a pen and paper NOW, and figure out exactly what you need to do to get where you want to go.

You’ll be SHOCKED at the power of this approach … and you can start working your income goals with more direction today!

Thanks for reading, and talk soon –

– Forest

PS – Did you enjoy this article?  Enter your email in the box at the upper right of the page to go “VIP” and get first news when new posts are published on FVTBiz.com!

Be Sociable, Share!
This entry was posted in marketing. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *