Are you making these dangerous fitness business mistakes?

I am working on a new project, called “The Top 21 Fitness Business Mistakes – and How to Avoid Them!”

It’s not quite done yet, but thought I’d share a few of the mistakes covered in the program with you today.

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6.12.15 UPDATE

My new “Top 21 Fitness Business Mistakes … and How to Avoid Them!” program is LIVE!

You’ll discover 21 of the biggest mistakes I made when I was starting in the fitness business over 10 years ago … and how I’d do it differently if I had to start all over again :)

Click the link below to check it out now:

=> How NOT to start a personal training business (top 21 fitness business mistakes – and how to avoid them)

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Let’s get right into it –

Fitness Business Mistake #1 – Forgetting that being GREAT at what you do, is at the CORE of EVERYTHING you do!

You can be the best marketer and get clients in the door, but if you aren’t doing a good job, or get your training clients the results they are after – they won’t  stick around. Your retention is going to be horrible and you’ll have a hard time staying in business.

If your gym is about fat loss, make sure they are achieving their body composition goals. If you are an athletic training facility, make sure you are helping your clients get better on the field. Ultimately, this will make them stay if they are achieving big results – and your bottom line will grow.

And, always try to learn new things, new training techniques, new communication skills, and new people skills.

 

Fitness Business Mistake #2Selling sessions in “blocks”

If you’re still doing “blocks” of sessions, you have to get with the program and switch to EFT billing. It’ll make your life easier, it will make your business more
predictable, and people will stay longer.

Trust me, it will boost your business 10%-20%. To start – though maybe not the ideal long-term solution – this can be as simple as getting a merchant account on
Paypal (about $30 a month). Yes, you’ll have to pay some credit card fees … but you will make up so much more.

Just do it! 🙂

 

Fitness Business Mistake #3Taking on too much overhead, too soon

Remember – it is not how much you are making at the end of the month, it is how much you are taking home. Be realistic about about how quickly you can grow your
business. Your overhead will grow quickly so don’t move too fast!

Instead of getting that 4,000 square foot gym, maybe you start with something smaller – or even by renting out space in another studio, or training people in the park.

Do SOME things you can yourself at the beginning … YES, building your “dream team” is when the real magic happens … but if you’re only training 10 sessions a week,
be honest, you have the time to take the trash out and clean the gym for the time being.

Outsource when you can afford it, buckle down and do it yourself when you are just getting started.

 

Fitness Business Mistake #4Being out of shape yourself

I shouldn’t have to say a whole lot about this one.

If you are going to be a fitness professional and you want people to respect you, you have to be in good shape.

I’m not saying that you have to have ripped six pack abs, but you have to look like you work out.

Practice what you preach!

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Okay, there are four fitness business mistakes for you to avoid. Read through the list, see if YOU are making one (or more) of these mistakes – and start working to
improve!

Questions? Thoughts? Leave ’em in the comments section below!

– Forest Vance
FVTBiz.com

###

6.12.15 UPDATE

My new “Top 21 Fitness Business Mistakes … and How to Avoid Them!” program is LIVE!

You’ll discover 21 of the biggest mistakes I made when I was starting in the fitness business over 10 years ago … and how I’d do it differently if I had to start all over again :)

Click the link below to check it out now:

=> How NOT to start a personal training business (top 21 fitness business mistakes – and how to avoid them)

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