540k Game Plan

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Today, I’m going to do something I’ve never done before.

I’m going to share with you my personal business “game plan” for 2017.

This is how we are on track to hit around $540,000 in total revenue – with around 60% of that, net profit – in 2017.

Hope it helps, and that you can take some of what we are doing, and apply it in YOUR fitness business!

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The FVT 540k Game Plan

1 – SHOW UP

Build a strong community at FVT. Connect with members. Stay in the mix, train at key times, 10-15 hours per week. Have regular community events. Ask clients for feedback. Get great results. Communicate daily – in person, via social media, via email, via personal text messages, etc

2 – GET BETTER

Learn, and get better, every day!

Never stop.

At fitness, and coaching, and helping people change their lives …

And at business, sales, marketing, managing, etc.

3 – SPECIALIZE

DOMINATE the local market when it comes to kettlebell training.

If someone in the Sacramento, CA wants to learn how to use kettlebells safely and effectively – FVT is the place to go.

DOMINATE the internet when it comes to kettlebell training. Build the biggest email list of people interested in changing their lives with kettlebells. Build the biggest social media following of people interested in changing their lives with kettlebells. Build the best offering of products and services for people interested in changing their lives with kettlebells. Offer the best online coaching program for people interested in changing their lives with kettlebells.

4 – MARKETING PILARS

Have “marketing pilars” in play at all times.

For the gym, it’s online + referrals + walk – ins + old client re-activation.

For the online business, it’s paid + joint ventures.

5 – LEADS

Local goal = 40 per month

Online goal = 3000 per month

6 – NEW CLIENTS / CUSTOMERS

Local goal = 15 per month

Online goal = 300 per month

7 – RETENTION

5% or less attrition at the gym.

1% or less attrition for the FVT Email Newsletter.

8 – BACK END

Sell yoga, T shirts, affilate products, my own existing workout program, one-off projects, paid webinars – anything else that is going to improve people’s lives and generate additional back end profit.

10% of in person customers and 1% of online make a back-end purchase each month.

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The way my business is set up – a single physical location, with an “online 2nd location” component – is PERFECT for ME.

For some people, it might be a bigger business, with more locations.

For others, it might be 100% online, and offer total freedom of lifestyle.

These are all great!

The important take-away is, what’s perfect for YOU?

How do you want YOUR business – and life! – to look 90 days, 1 year, 5 years, 20 years, 50 years from now?

YOU are the only one who can answer that, of course – but it’s SO important to KNOW as you set goals for yourself, and what you want to accomplish in your life!

Take ACTION, make it happen, and get it done –

– Forest Vance
FVTBiz.com

PS – I’ve put everything I know about building a fitness business into my Strength Coach Business Course. I highly recommend that you get it now – while it’s on sale at 50% off – if you haven’t already:

=> Strength Coach Business Course

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9 Ways to Get New PT Clients – Free Online Event

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We have an amazing opportunity to do what we love, and help others improve their health and their lives for the better.

Ain’t it great?

I am thankful every day for the opportunity.

But I also know – after being in the industry full time for the last 12 years – there are challenges that ALL trainers face.

One of the biggest ones – that I hear about, and get questions about, several times each week – is consistently attracting new clients into your business.

I mean, sure, there are a multitude of challenges when it comes to being a successful personal trainer – but for MOST fitness professionals, if they consistently had 10, 15, 20 or more new clients signing up each month – a lot of their other problems would be solved 🙂

That’s why I am going to do a one-time, 100% FREE training on the topic this Friday, March 17th at 11am PST:

=> 9 Ways to Get New Personal Training / Boot Camp Clients in 2017 (free online workshop)

This training is going to help you FINALLY get some consistent, on-going strategies in place to attract a regular number of new clients into your business each month.

I’ll also leave time at the end to answer questions, and give you personalized help!

But you have to block out the time on your calendar, and commit to showing up. I’m only doing it this one time – and I haven’t decided whether I am going to leave up the replay, so if you are serious about this, you’ll have to attend live:

=> 9 Ways to Get New Personal Training / Boot Camp Clients in 2017 (free online workshop) – Friday, March 17th at 11am PST

If you are still struggling with consistently attracting new personal training / boot camp clients, this is a training you won’t want to miss!

Thanks, talk to you on Friday –

– Forest Vance
Creator, the Strength Coach Business Course

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My Current FB Ads Strategy (free mini course)

online personal training work space

I put together a mini course for you – I go thru the exact strategy I’m using right now with my FB ad campaigns.

Now I still have a long way to go to get to where I want to be with this stuff – let me be 100% clear on that.  BUT – I am having some decent success, generating several thousands new email subs each month, and also getting hundreds of new customers, using FB ads. And questions that I get about online business, for some reason, 75% of the time relate to this topic.  So that’s why I put this together for you:

=> My Current FB Ads Strategy (mp3)

=> My Current FB Ads Strategy (notes)

Of course – there is only so much I can cover here, but hopefully this gives you a top-level overview.

If you have questions / want more help, register for the upcoming FB Ads Crash Corse, copied below.

Have a great week!

– Forest

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Want to get 1000+ new email subscribers over the next 42 days?

Sign up for my upcoming FB Ads Crash Course for Fit Pros!

Registration is only open for a very short time though – so if you want in, grab your spot now using the form below:

=> FB Ads Crash Course for Fit Pros – Sign Up

You see, I am getting 1000’s of new subscribers from FB every month, and I am going to walk you through exactly what I’m doing, and the full process I’m using to make that happen.

We’ll meet on a special training call, 1x per week, for 6 weeks, and go over:

— Creating a Killer Offer
— Targeting
— Ad Set Up
— Copywriting Basics for FB ads
— Tweaking / Optimzing Your Sales Funnel
— Scaling Up

And more.

I’ll do the training for 30-60 minutes, then we’ll open it up for QnA afterwards, so that you’d get any and all questions you had answered.

You’ll get the full recorded audio and written notes from each training too – so that you won’t have to worry if you have to miss a call, and you’ll have the materials forever for reference.

Of course – results are in no shape or form guaranteed – but the goal is to get you your first (or next) 1000+ email subscribers in the 42 day training program.

The cost is a one-time payment of $197 for the full six week training program. Register now using the link below:

=> FB Ads Crash Course for Fit Pros – Sign Up

Look forward to working with you!

– Forest

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FB Ads Crash Course for Fit Pros is LIVE!

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Want to get 1000+ new email subscribers over the next 42 days?

Sign up for my upcoming FB Ads Crash Course for Fit Pros!

Registration is only open for a very short time though – so if you want in, grab your spot now using the form below:

=> FB Ads Crash Course for Fit Pros – Sign Up

You see, I am getting 1000’s of new subscribers from FB every month, and I am going to walk you through exactly what I’m doing, and the full process I’m using to make that happen.

We’ll meet on a special training call, 1x per week, for 6 weeks, and go over:

— Creating a Killer Offer
— Targeting
— Ad Set Up
— Copywriting Basics for FB ads
— Tweaking / Optimzing Your Sales Funnel
— Scaling Up

And more.

I’ll do the training for 30-60 minutes, then we’ll open it up for QnA afterwards, so that you’d get any and all questions you had answered.

You’ll get the full recorded audio and written notes from each training too – so that you won’t have to worry if you have to miss a call, and you’ll have the materials forever for reference.

Of course – results are in no shape or form guaranteed – but the goal is to get you your first (or next) 1000+ email subscribers in the 42 day training program.

The cost is a one-time payment of $197 for the full six week training program. Register now using the link below:

=> FB Ads Crash Course for Fit Pros – Sign Up

Look forward to working with you!

– Forest

PS – 1000 subscribers is the start of an online business. Once you have these folks on your list, you can further help them reach their goals, and sell them additional products and services in the process. The common rule of thumb is that if you properly manage your email list, you’ll earn approx $1 / month from each active subscriber.

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“Unchained” Fit Biz MM Group – Now Accepting Applications

We had folks come out to Sacramento from all over the US for the Unchained Implementation Boot Camp, to learn about building a successful and profitable online fitness business.

Pretty cool!

And it’s too bad you missed it.

But, we are still accepting applications for the Unchained Mastermind for a short time.

If you are just getting going and still trying to figure things out, this group is probably not for you.

But if you’ve already experienced some success in your fitness business, and you are ready to take things to the next level, read on:

Unchained Mastermind

Program Benefits:

— Immersive, 12 month internet marketing education

— Coaching and support so that you can get a complete plan to reach your goals, and any questions answered, any time you need

— A built-in network of joint venture partners

— Combined knowledge of people in the group to accelerate your progress

— Positive pressure to reach your goals

Program Delivery:

— Three two day, in-person meetings per year. (We have 2017 meetings scheduled for April 6th / 7th in Las Vegas, August 24th / 25th in NYC, and early December, exact dates TBA, in Sacramento)

— One “Roundtable Mastermind” group coaching / hot seat / QnA call per month – where we follow up on the goals we set, and work through any challenges each member is having.

— Private Facebook group where we check in once per week and keep the group updated on our goals, get help with challenges, etc.

— One private coaching call per month as needed.

— Access to Forest’s full “Internet Marketing 101” library – much of which is available nowhere else, total library value $2500+

Interested?

Submit your application using the form linked to below:

=> Unchained Mastermind Application

I’ll review and get back to you ASAP – and we’ll hop on a quick phone call to discuss more if it looks like a potential good fit.

We keep this group purposely SMALL .. so if you are interested and want in, please apply ASAP.

Thanks! –

– Forest

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3 new KB / BW / ABS finishers to try

Funk Roberts just released his Fitness Finisher Bundle, and it’s quickly becoming one of the most popular launches this year.

He’s used Finishers with his fighters, private clients, and group clients, and everyone loves them.

There are over 300 different finisher workouts in the Fitness Finisher Bundle – you can literally use a different circuit every day for a year!

You can use them for variety in your own workouts, and for endless ideas in building workouts for your training clients too:

Check out the 300+ Finisher Workouts here

Today I wanted to share 3 different types of finisher workouts, so you can get a taste of what you get in the bundle:

10-Minute Density Finishers

These are pure density circuits where you will perform AMSAP (as Many Sets As Possible) for a certain time limit.  Perform each exercise for the prescribed reps one after the other for 10 minutes:

– Burpees x 10
– Kettlebell Swings x 10
– Renegade Rows x 10
– DB Clean and Press x 10

Ripped Abs Finishers

These are an awesome core, abs and cardio exercises together to help strengthen the midsection while burning calories.  Perform each exercise for 50 seconds followed by 10 seconds rest one after the other for 2 -3 straight rounds = 6 or 9 minutes:

– Lying Leg Raises
– Rotational Mountain Climbers
– Alternating Side Planks

Brutal Bodyweight Finishers

To perform these finishers, you’ll want to perform each exercise for 50 seconds, followed by 10 seconds of rest.  Then move directly to the next exercise. Once all four moves are finished, repeat the cycle one more time:

– Burpee Thrusters
– Seal Jacks
– Wide Grip Push-Ups
– Jump Squats

That’s it! Just a little taste of what you get in the Finisher Bundle.

If you like mixing up your workouts and doing different things to keep things interesting and keep yourself motivated, this is a tremendous value, and not to be missed:

Grab Over 300 Done-For-You Finisher Workouts

Train hard, talk soon –

Forest Vance
Master of Science, Human Movement
Certified Personal Trainer
ForestVance.com

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Implementation Boot Camp – Sat Feb 18th

fit pros in a circle

Saturday, February 18th is fast approaching.

Will you be joining us in Sacramento, CA for our Implementation Boot Camp?

This is a special event, and I’ve never done anything like it.

I’m going to take a full day and give you a behind-the-scenes look at how I run my online kettlebell coaching / info product business.

If you are a trainer or coach and have a desire to make a bigger impact and help people around the world with your knowledge, you need to be there.

I started my first blog and officially launched my online business eight years ago. I’ve made a lot of mistakes along the way .. but I’ve also had some success .. and I’m going to reveal the shortcuts, and show you the fast track to success when you come out and work with me in person on Feb 18th.

Now the industry standard for an event like this is $500-$1000+.  And that cost would be well worth it, if you consider the potential financial gain, even if you implement just a fraction of what I teach you.

Just imagine if you take on a few online coaching clients at $200-$300 per month using the info you learn – how much extra could you earn over the next 12 months? Or what if you created a digital info product, and were able to sell 1000 copies (a solid, but very do-able goal) at $27 each in 2017?

But since we have just a couple of spots left in the room, and I want to fill them as fast as possible, you can save your spot now for just $97. First-come, first-serve. Sign up using the link below:

http://bit.ly/2hIqWVA

You’ll get address of the venue where we are holding the event, and other details, when you register.

If you have any questions, hit me back and let me know – I am happy to help.

Look forward to seeing you there!

– Forest Vance
ForestVance.com

PS – We have people flying in from all around the US for this event. I know there are many reasons that you might not be able to make it. But if it is important to you, make it happen, and get out here. There is no replacement for an in-person event like this. It’s THE thing that helps so many light a fire and finally get out there and turn the ideas they’ve had in their head for so long into a reality.

I can’t tell you how many people have emailed me asking questions and going along trying to figure out things on their own … but getting coaching and / or coming to an event like this was the thing that helped them finally take action and get their online business started.

It’s not EASY .. but it’s also not as hard as you think.

Come out, show up, and let me show you the step-by-step process for starting and running a successful online info product / coaching business.

Reserve one of the last available spots using the link below:

http://bit.ly/2hIqWVA

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$10k Challenge

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How would you like to add an extra $10k (or more) to your annual income over the next 60 days?

What if I offered to personally coach you through the entire process – for FREE?

This is exactly what my new $10k fitness business Challenge is all about.

You see – I am looking for my next success story. That’s why I’m making you this crazy offer.

Here’s how it works:

– This is a 60 day program where I help you add at LEAST an extra $10k – or about $1K per month – to your annual income.

This can be in your in-person, brick-and mortar training biz, or your online info product and/or virtual coaching biz.

I am not a guru and I am still learning and improving in every way – BUT I have also generated millions of dollars in my businesses in the fitness industry over the last decade and I can help you avoid the mistakes I have made along the way and take the fast track to success.

This coaching program will be 100% customized for YOU. We’ll work together via phone, text message, and /or email to get it done. I will also include a ticket to my Feb 18th Implementation Boot Camp for the first 3 people who sign up (because that’s how many spots are left for the event) so that we can get the chance to work together in person as well.

– The ‘cost’ for the program is $1000. BUT – if you succeed at our goal of adding an extra 10k, about $1k per month, to your annual income in the next 60 days – you’ve made back MANY times your initial investment – and the business Challenge is essentially free.

If you’re interested, you’ll have to apply. I have to learn a bit more about you and your situation and make sure that I can help.

If all looks good and I think I can help, we’ll do an initial call.

We’ll chat and make sure working together is a great fit for both of us.

And we’ll proceed from there.

Again – moving forward my primary desire is to work with ACTION takers – and I am 100% confident that for people who do EXACTLY what I tell them to to reach their goals – that they WILL get these kind of results.

Want in?

Apply here:

=> $10K Challenge

I’ll review the app and get back with you if you’re a good fit.

Look forward to hearing from you!

PS – Clearly I can only work with a few people in an intensive and high pressure coaching program like this, as it’s all I have time for. So if you are interested apply ASAP.

Apply here:

=> $10K Challenge

Look forward to working with you!

PPS – Pause for a second and think about what an extra 10k per year could do for you, and how it would change your life.

PPPS – I am not promising an extra 100k per year in a week. We’re talking 10k per year to your annual income for life – in 60 days. Very do-able. If we are the right fit, I would love to work with you:

=> $10K Challenge

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How to Succeed Faster

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It’s the time of year when many of us set goals.

It’s that time when we say to ourselves – “This is it! This is going to be MY year – the year I become my BEST self!”

And the place we go next is typically some kind of goal setting process.

We talk about things like making our goals:

– Specific
– Measureable
– Attainable
– Realistic
– Time-bound

Don’t get me wrong – this stuff is important!

But I also think one thing that gets left out of these processes is the WHO.

Because having the right people in your corner to help you achieve your goals is KEY!!

If you are trying to accomplish something that is very important to you, and if you’ve never done it before – getting help to make it happen is THE way to fast track to success.

I know this first hand. My personality is not one to quickly ask for help. I like to try and do things and figure them out on my own.

When I first started training with kettlebells, I tried to figure them out on my own.  I got a little bit of benefit – but I also got several injuries and not nearly the results I could have.

When I finally hired a trainer to help me learn the basics and PROPERLY use good KB technique – my results went thru the roof.

Same thing happened when I started my personal training business. I had a bit of initial success – but I could have made SUCH faster progress, and avoided SO many mistakes, if I had just gotten help from someone who had been there and had accomplished what I was trying to do.

I tried to do it on my own for about four years. Until I hit a plateau and was having a hard time breaking through it.

Then I hired my first business coach – and things skyrocketed from there.

Literally, my business grew more in the next 12 months than it had in the entire previous 4 years combined.

So that’s the main message for today.

If you are trying to accomplish something that is important, and you want to get the best result, as quickly and painlessly as possible …

Think about WHO you are going to rely on to help you take the shortcut, and get where you want to go – faster and easier than you could on your own!

Thanks for reading, talk soon –

– Forest

PS – If you are a fit pro and are looking for help with building your business in 2017, you NEED to be at this one-day implementation boot camp on February 18th:

LIVE Implementation Day – February 18th, 2017 in Sacramento, CA

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SERIOUS Kettlebell Program (for fit pros, hardcore KB fans)

Image result for hardcore kettlebell workout

At FVT Boot Camp and Personal Training, we have a top secret (until now) “playbook” that we use to run our entire kettlebell – based program.

This playbook outlines – in painstaking detail – our exact training methods.

Truly, my life’s work – which includes:

++ 21 years of my own personal training experience, including exposure to some of the top strength and conditioning coaches in the world during my time in the NFL …

++ 12 years of in-the-trenches training experience, and over 14,000 client sessions …

++ A Master’s Degree in Human Movement …

++ 17 general and specialty training certifications …

++ Hundreds of books read, DVDs watched, and home study courses taken …

++ WELL over $100,000 spent on education …

Has gone into the creation of this playbook.

From the way we warm our clients up, to the exact workouts we take them through on a daily basis, to the monthly Challenge system we use to keep them motivated and coming back for more, to the special “finisher” sequences we use to end each workout – EVERYTHING’s here.

We continue to grow at FVT, year after year – largely based on the design of this playbook.

And now, for the first time EVER, I am making our playbook available for YOU …

To run your personal training, small group, and large group kettlebell – based program … and to use in your OWN workouts! …

In what’s called the CORE Kettlebell System.

What this ISN’T is just a bunch of workouts thrown together.

What this IS, is a proven and complete training SYSTEM, designed to be used for a LONG period of time, and designed to get incredible results.

Included in the CORE Kettlebell System:

The CKS Warm Up Guide – 8 simple bodyweight – based sequences designed to simply and quickly reduce your risk of injury and the aches and pains that come with KB training

The CKS Workout Guide – 24 BRAND NEW metabolism – boosting, fat-burning, lean-muscle-building workouts that can be done with just a couple of kettlebells and your own bodyweight. They are set up in a specific way and in a specific order for maximum results. They have been tested, tweaked, and improved over the last 12 years with tens of thousands of training clients. When it comes to maximum fat burning in minimum time with KB training – they can’t be beat.

The CKS Challenge Workout Guide – This is the Challenge workout protocol we use at FVT to test our client’s progress and to keep them moving towards their ultimate fitness goals. It keeps them motivated and helps clients stay longer too!

CKS Finishers – 8 plug-and-play kettlebell-based workouts that you can tack on to your main workouts, OR use as stand-alone “mini” training sessions – a great way to finish each workout day and jack up your metabolism even more!!

CKS Cool Down – 14 specific stretches / poses to help you unwind, speed up workout recovery, and get better results.

ALSO included with your order is a copy of the videos I use to train my staff, “Kettlebell Hacks”. This is a 12 video series where you will learn the inside tips and tricks you need to RAPIDLY master the basics of safe and effective kettlebell training – so that you can perform the moves yourself with ease, and teach them with confidence.

So if you are SERIOUS about results … if you’re looking for a COMPLETE program that you can plug into your programming, have consistently effective and fun workouts, that you can refer back to for years to come, and that you can build the foundation of your training program around, check out the CORE Kettlebell System:

=> CORE Kettlebell System

Thanks –

– Forest Vance
Master of Science, Human Movement
Certified Kettlebell Instructor
Owner, FVT Boot Camp and Personal Training
Owner, FVT Publishing and Consulting
ForestVance.com

PS – This is your early bird access to the program, because it’s at special discounted pricing for the first 100 customers.

=> CORE Kettlebell System

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